From PR Coordinator to Creative Director, I lead the creative team in generating ideas for and hands-on involvement with graphic design, marketing, photography and videography.
College is an exciting, challenging and intimidating experience for most. PASAE’s mission is to build a tight-knit community of career-oriented students in technical fields. To flourish as one of eight Filipino student organizations targeted towards minorities in a large university, media management and marketing is a core necessity. As an effort to recruit more members and keep the community engaged in events, I ensured both offline and online presence on campus by managing media content including but not limited to posters, merch, photos and videos.
My main job in PR is advertising. For each event, I designed digital posters using Illustrator and posted them on Facebook so people could share and invite others. These events range from fundraisers and intern socials, to alumni dinners and professional workshops.
Having cool clubwear not only serves as bragging rights, but also creates a sense of unity within the group. For this reason, I custom-designed apparels that are unique from year to year. While interns and general members have casual wear (on the left) that is easy to move around in, staff members also have their own personalized jackets (on the right) so that they can formally and dutifully represent PASAE in a professional manner when necessary.
As the head of the Creative Component, I learned to be flexible in undertaking different jobs when needed. This includes filling in for our one photographer in covering events such as member socials and company tours. To see the full albums, click each photo to redirect to PASAE's Facebook (link) page.
Ice Skating Social
Staff and interns walk around the streets of Oakland after a day of ice skating.
NetApp Company Tour
Members inquisitively arrive in one of NetApp's monitor room during a tour.
Winter Retreat 2019
Interns pose infront of a snowman excited for sledding during winter retreat.
Making videos for PASAE is my first dive into recording and videoediting. Although there is a lot of room for improvement as a complete amateur, I'm glad I was not afraid of trying something new because I learned valuable skills (how to handle a camera, how to use Adobe Premiere, how to record the best moments), and had fun along the way. Check out PASAE's Youtube page (link) to see more.
Meet Core 31
In a light-hearted parody of The Office's opening theme, this video introduces the staff of PASAE as the new school year begins and new members arrive.
Christmas Special
This fun-filled Christmas Special records our joyous times making DYI "parol" (Christmas lanterns) and dancing quirkily to holiday tunes during our annual holiday party.
Adobe Illustrator
Adobe Photoshop
Adobe Premiere
Creative Director | 2018-19
Spearheaded the Creative Component in marketing, photography and web development. In charge of annual PASAErenades fundraiser, managing apparels, and videography.
Public Relations Officer | 2017-18
Creating and distributing posters, social media advertising, and all media communications.
Pilipinx Association of Scientists, Architects, and Engineers (PASAE) is a student organization under UC Berkeley in a mission to provide members a space for social interaction, cultural understanding, professional guidance, and academic support.
