Haas Consulting Club

The Haas Consulting Club (HCC) is a student-led organization that serves as a key resource for Haas MBA students considering a career in consulting. HCCs mission is to provide students with the resources, training, and connections to Haas staff, alumni, and current students with experience in consulting that will help the HCC members explore the consulting space and assist them with finding a job in the consulting industry.

Mind Map

Sketches

Symbolism

With the club's mission to drive business students to succeed in their careers, the paper plane symbolizes ideation, communication, and the motion to fly upwards. The plane is colored in blue and gold to represent UC Berkeley. These colors are then divided to form the letter "h" (for Haas) in a triangular shape.

Typeface

Bernard MT Condensed

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

DIN Alternate

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Picking Colors

Final Design

The Magic Club

The Magic Club at Berkeley shares their love and joy for magic through performing various tricks like cardistry around campus.

The client requested a “gothic and edgy” design that uses elements of the card deck (the four suits and the colors red, gold, white and black), which should be easily transferable to black and white.

Mind Map

Sketches

Typeface

Mesquite Std

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Picking Colors

Final Designs

Symbolism

The word "club" can mean the card suit and it can also mean a group of organized people. I carefully chose the font and colors to fit the "gothic and edgy" theme that the client requested, all while staying modern and simplistic.

Before and After

Tools

Adobe Illustrator

Notes

In a mission to "Make Berkeley Beautiful," Innovative Design’s Gold Team offers pro-bono design consulting to student clubs on campus.

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